Jira User Dynamics Report (Jan 2024

Executive Summary

This report provides a comprehensive analysis of Jira user dynamics from January 2024 through September 2025. The analysis is based on data from popular Jira apps in the Atlassian Marketplace, which serve as indicators of overall Jira usage patterns.

                Key Findings:
                Overall Jira user base has shown consistent growth throughout the analyzed period
Cloud adoption continues to accelerate, with significant migration from Server deployments
Enterprise-focused apps show stronger growth, indicating increased enterprise adoption
Seasonal patterns are evident, with slower growth during holiday seasons

            

Active Users

The following chart shows the monthly count of active Jira users across different apps, highlighting increases or decreases compared to the previous month.

Monthly Active Users Table

Month	App Name	Active Users	Change from Previous Month	% Change

User Dynamics: New vs. Churned Users

This section analyzes the number of new users added each month versus users who left or became inactive.

User Dynamics Table

Month	App Name	New Users	Churned Users	Net Growth

Net Growth

The following chart shows the month-over-month net change in user count.

Year-over-Year Comparison

This section compares each month in 2025 to the same month in 2024.

Year-over-Year Comparison Table

Month	App Name	2024 Users	2025 Users	Change	% Change

Trends & Insights

Seasonal Patterns

The data reveals clear seasonal patterns in Jira user dynamics:

Slower growth during holiday seasons (December-January)
Accelerated growth during Q1 and Q3
Temporary dips during summer months (July-August)

Post-Server Migration Effects

With Atlassian's server end-of-life approaching, we observe:

Accelerated migration from Server to Cloud and Data Center
Increased adoption of Cloud-compatible apps
Temporary user churn during migration periods
Strong recovery and growth post-migration

Cloud Adoption

Cloud adoption shows strong momentum:

Cloud-only apps showing the strongest growth
Multi-deployment apps seeing shift in usage from Server to Cloud
New users predominantly choosing Cloud deployment

Enterprise Adoption

Enterprise-focused trends:

Enterprise-grade apps showing stronger growth than SMB-focused apps
Data Center deployment maintaining steady growth
Integration-focused apps (GitHub, Excel) seeing accelerated adoption

Key Takeaways for Marketplace Vendors

                Strategic Implications
                Cloud-First Strategy: Prioritize Cloud app development and migration to capture the growing Cloud user base.
Enterprise Focus: Enterprise features and compliance capabilities will drive adoption as larger organizations migrate to Atlassian Cloud.
Integration Ecosystem: Apps that integrate with popular enterprise tools (Microsoft, Google, GitHub) show stronger growth.
Migration Support: Tools that facilitate migration from Server to Cloud represent a significant opportunity.
Data Center Stability: Data Center remains a viable platform for regulated industries and organizations with specific compliance requirements.

            

                Recommendations
                Invest in Cloud app development and migration tools
Focus on enterprise features, security, and compliance
Build integrations with popular enterprise tools
Provide clear migration paths for Server customers
Consider seasonal patterns in release planning and marketing campaigns

            

Jira User Dynamics Report (January 2024 - September 2025)